SEPTEMBER SPECIAL: Save $2,500 on Customer Insights
Get AI-powered persona definition for $1,000 (reg. $2,000) + your first virtual focus group for $1,500 (reg. $3,000).
Get customer-quality feedback on anything in days, not weeks—without recruiting a single person.
Skip the hassle of traditional focus groups. Our AI-powered Virtual Focus Group creates realistic personas that mirror your target customers, moderates authentic discussions, and delivers decision-ready insights the same day. No recruiting, scheduling, or herding strangers.
AI-Generated Personas
Mirror your exact target demographics
Insights in just 1 Week
Days, not weeks for results
Bias-Aware Design
Avoid loudest-voice syndrome
Reusable Persona Cast
Test unlimited concepts over time
Decision-Grade Reports
Executive summary with quotes and votes
✅ 1-Week Delivery
✅ No Recruiting Required
✅ Bias-Aware Methodology
✅ Reusable Persona Panels
AI-powered personas, human-quality insights.
Traditional focus groups take weeks to recruit and schedule, cost thousands, and often get skewed by one loud voice. Our AI methodology delivers authentic customer perspectives without the logistical nightmare.
Realistic Persona Generation
We create 3-10 detailed personas based on your target demographics and psychographics—complete with values, motivations, and buying behaviors that mirror real customers.
Bias-Free Discussions
Each persona contributes independently, eliminating the group dynamics where vocal participants sway quieter voices. Get authentic individual perspectives, then see consensus.
Professional Report Quality
Executive summaries, persona-specific reactions, key themes, direct quotes, preference votes, and clear recommendations—organized like professional qualitative studies.
Instant Availability
No recruiting, incentives, venues, or calendar coordination. Provide your brief and we spin up the discussion immediately—often delivering results in a week.
Infinitely Reusable
Once personas are defined, use them to test campaigns, product concepts, pricing, UX flows, taglines, and more. Build institutional knowledge of your customer base over time.
Self-Serve or Full-Service
Use our research team end-to-end or get white-label access for your consultancy. Perfect for agencies wanting to add rapid customer insights to their service offerings.
"After years of running traditional focus groups, we built an AI system that captures authentic customer perspectives without the logistical nightmare. You get the same quality insights in days instead of weeks—and avoid the bias of group dynamics entirely."
Valter Klug
Founder and Head of Market Intelligence, Soundcheck Insights
Test anything with your customers—before you spend the budget.
Whether it's creative concepts, product features, pricing strategies, or go-to-market approaches, get authentic customer feedback before committing resources. Our AI personas provide the customer voice you need to make confident decisions.
The 4 problems with traditional focus groups.
Traditional focus groups are expensive, slow, and often unreliable. Here's why teams are switching to AI-powered customer insights.
Weeks of Logistics Recruiting participants, scheduling, securing venues, managing incentives—traditional focus groups require massive coordination before you get any insights.
Expensive and Rigid
$10K-25K for a single session, plus you're locked into whatever participants show up. Need to test variations or iterate? Start the whole process over.
Loudest Voice Bias
Group dynamics mean one vocal participant often influences others, skewing results. Quieter voices get drowned out, giving you incomplete or biased feedback.
Limited Reusability
Each new concept requires recruiting new participants. You can't build institutional knowledge or efficiently test iterations with the same customer lens.
What Our Clients Say
Real teams are getting customer insights in days instead of weeks. Decision-grade feedback without the traditional focus group hassle.
CPG Brand Manager
"Got feedback on three packaging concepts in a few days. The persona insights helped us understand why Option B resonated better—saved months of market testing."
Sarah M.
Managing Partner
Sarah M.
Managing Partner
Marketing Agency
"We use the white-label version for client pitches. Being able to show customer reactions to creative concepts in real-time completely changes the conversation."
David L.
Founder
David L.
Founder
SaaS Startup
"Tested our onboarding flow with 5 personas and immediately saw where users were getting confused. Made the fixes before launch—probably saved us months of poor conversion."
Maria R.
Principal
Maria R.
Principal
E-commerce Director
"The same persona panel tested our holiday campaign, pricing strategy, and new product messaging. Consistent customer voice across all our major decisions."
James K.
Director
James K.
Director
Consulting Firm
"We offer Virtual Focus Groups to clients now. They love getting customer insights without the traditional research budget and timeline. Great revenue add-on for us."
Lisa T.
Partner
Lisa T.
Partner
Restaurant Chain
"Tested menu descriptions and promotional offers before rolling out. The persona feedback helped us adjust messaging that increased uptake by 40%."
Robert H.
Founder
Robert H.
Founder
Tech Startup
"Instead of guessing what messaging would work, we tested 5 different value propositions. The winning concept became our Series A pitch deck hook."
Jennifer S.
Managing Director
Jennifer S.
Managing Director
Digital Agency
"Client presentations are so much stronger when we can show actual customer reactions to proposed campaigns. Wins more business and reduces revision cycles."
Michael P.
Principal
Michael P.
Principal
Consumer Brand
"The demographic and psychographic breakdown for each persona reaction gave us insights traditional focus groups never provided. Much more actionable."
Anna C.
Founder
Anna C.
Founder
Get customer feedback on anything.
Brand concepts, product features, pricing strategies, user experiences—if customers have an opinion about it, our Virtual Focus Group can capture their authentic perspective in days, not weeks.
What you can test (and what you get).
Every Virtual Focus Group delivers the same professional-quality insights: executive summary, persona reactions, preference votes, quotes, and clear recommendations.
Brand & Creative Testing
Test logos, slogans, headlines, campaign concepts, social content, and visual identity. Get authentic reactions before committing to creative direction.
Product & Experience Testing
Validate product concepts, features, naming, packaging, landing pages, onboarding flows, and pricing strategies with your target customers.
Go-to-Market Testing
Test channels, messages, offers, and positioning before spending marketing budget. See what resonates with your specific customer segments.
Ready for Customer Insights in a Week?
Frequently Asked Questions
Real questions from teams who want customer feedback without traditional focus group complexity.
1. How realistic are AI-generated personas compared to real people?
Our personas are built from your target demographics and psychographics, including values, motivations, and buying behaviors. They provide consistent, unbiased feedback that mirrors real customer segments.
2. How quickly can we get results?
Often same-day for simple concepts, typically within 24-48 hours for complex briefs. Once personas are defined, subsequent tests can be delivered in hours.
3. What's included in the persona definition?
3-10 detailed personas with demographics, psychographics, values, motivations, buying behaviors, and communication preferences. These become your reusable customer panel.
4. Can we test multiple concepts at once?
Yes. Each Virtual Focus Group can evaluate multiple options and provide preference votes along with qualitative feedback on why certain concepts perform better.
5. How does this compare to traditional focus group costs?
Traditional focus groups cost $10K-25K per session. Our approach delivers similar insights for a fraction of the cost, with faster turnaround and reusable personas.
6. Is white-label licensing available for consultancy firms and agencies?
Yes. We provide branded, self-serve portals for consultancies and agencies wanting to offer Virtual Focus Groups to their clients on a pay-as-you-go basis.
7. Can I get access to a self-serve version for my business?
Yes. We can tailor our self-serve portals to your business needs and provide our Virtual Focus Groups on a pay-as-you-go basis, with constant technical support and training.
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